The 2023 Kaishan Group Marketing Annual Meeting will be held in Chongqing from December 17th to 20th.
The task of this meeting is to summarize the achievements and experiences of Kaishan Group’s transformation and upgrading over the past three years due to the epidemic, and call on all distribution units to continue working together with Kaishan to promote transformation and upgrading in updated market areas and deeper depth, helping Kaishan grow into a comprehensive large-scale compressor company!
The meeting first invited participating dealers to visit Kaishan Fluid Machinery Industrial Park located in Dazu District, Chongqing, to conduct on-site inspections of high-tech new products developed by Kaishan in the past three years. Magnetic levitation blower/vacuum pump/air compressor, screw blower/vacuum pump, and variable pitch dry vacuum pump developed by Chongqing Fluid Machinery Research Institute/Kaishan Chongqing Fluid Machinery Co., Ltd; The dry oil-free compressor, water lubricated oil-free compressor, and medium (high) pressure air compressor launched by Guangdong Shunde Zhengli Precision Industry; Kaishan Environmental Engineering Co., Ltd. offers a wide range of star products such as heat pumps, steam generators, industrial ice machines, as well as Kaishan Heavy Industries’ fully hydraulic drilling rigs and open-air drilling rigs. Dealers were amazed and took photos to record.
Dr. Tang Yan, the General Manager of Kaishan Air Compressor, who is far across the ocean, introduced the new upgrade arrangement of Kaishan’s air compressor products through a video. Kaishan is launching a new generation of ultra efficient two-stage compression screw air compressors, and the energy efficiency of this series of upgraded products has been greatly improved on the basis of existing products with extremely high energy efficiency, Two models, 132kW and 160kW, have been tested and their energy efficiency is 5.6-11.4% higher than the newly introduced level by the country. Kaishan is continuously fulfilling its mission of “contributing to saving the earth” while also maintaining a competitive advantage for the company. And the new generation of ultra-high energy efficiency two-stage compression screw air compressor has applied the Kaishan invention patent, building a difficult technical threshold to overcome.
Mr. Tang also introduced to the attendees the technical features, competitive advantages, and timeline for the launch of the full spectrum dry oil-free engine products developed by American company KCA.
11 general managers and research institute directors, including Wang Lixin, the general manager of Chongqing Kaishan Fluid Machinery Co., Ltd. and Lin Ya, the general manager of Guangdong Zhengli Precision Industry Co., Ltd., gave special presentations.
Ms. Zhao Pei, the general manager of Qingdao Xuhui Electromechanical Equipment Co., Ltd., a representative of the seller, gave a typical speech. She shared with her dealer friends the experience and joy of transforming and upgrading together with Kaishan and achieving success. With the joint efforts of manufacturers, Kaishan and Haier Energy have innovated their business models and implemented “gas sales services”. They have built 9 compressed air stations in Haier Industrial Park, selling 1 billion cubic meters of compressed air annually, and have won the “Digital Transformation Pioneer Jinhui Award” from Haier Group. In addition, Qingdao Xuhui has also helped Kaishan to introduce high-tech products such as steam expansion generators and gas compressors into leading domestic chemical enterprises, allowing Kaishan’s products to receive high praise and recognition from high-end customers.
The conference also awarded medals to 23 outstanding dealers. It is worth celebrating that in 2022, under a relatively difficult business environment, Yichang Boli Kaishan Electromechanical Equipment Co., Ltd., the first distribution unit in Kaishan’s history with annual sales exceeding 100 million, was born.
Group Chairman Cao Kejian delivered a keynote report titled “Current Economic Situation and Future Tasks”. He said that the domestic economic development environment this year is extremely harsh and unprecedented. However, due to the early layout, transformation, and upgrading, although the domestic sales scale of Kaishan Group has decreased, the sales scale of high-end series products has increased instead of decreased. In addition, with the increase in sales volume outside Shanghai, Kaishan Group’s overall sales scale and profitability are expected to maintain an increase. In addition, with the growth of Kaishan Heavy Industry, the overall business performance of the group is impressive. During this process, Kaishan’s sales channels played an important role, with a group of distribution units helping Kaishan’s products enter the high-end market. Many traditional distributors followed Kaishan’s commitment to product transformation, market transformation, and service transformation, from selling traditional screw air compressor products to selling gas compressors, expansion generators, centrifugal compressors, magnetic levitation blowers, heat pumps, industrial ice machines, and other products. Service revenue also increased significantly. Cao Dong emphasized that channel advantages and research and development advantages together constitute the most important competitive advantage of Kaishan. Kaishan should continue to leverage channel advantages, lead dealer friends to continue deepening transformation and upgrading, rely on existing sales channels and dealer friends to deliver a large number of new products to new and old customers, and quickly expand sales scale in the short term. Cao Dong proposed two major target tasks for the sales team: first, to leverage energy efficiency and technological advantages to further expand market share; The second is to strengthen training and learning, and manufacturers should work together to achieve market and product transformation as soon as possible, so that Kaishan can continue to grow into a comprehensive large-scale compressor company and become a leading multinational compressor company in the world.
